Online Marketing

An important part to strengthening the customer base of any business is to build your online brand. Online marketing, as the name suggests, is all about getting the word out online about your business. A successful online marketing campaign invests in all areas of marketing to ensure that you are using all the right tools and avenues to get your brand visible to your target audience. 

A significant aspect of online marketing today is online mobile marketing. Any good online marketing campaign has to have a robust strategy for mobile marketing. More and more people are using their smartphones to access the internet and this means that the businesses who want to cater to these folk need to get their word out on this platform.

1. Messaging users via Bluetooth 

Businesses that have a retail store can configure their stores to send out a message to all the shoppers in the area who have a Bluetooth enabled handset. You will have to put up friendly signs asking customers to turn on their Bluetooth in discoverable mode for the ‘surprise’ that your store will be sending them. 

2. Get social

Social media is where most people source their information from today. You’ll find that it is easy enough to subscribe to a plan with all of the major social media giants of today to create a social profile and to have your page / profile promoted so that it is more visible to the right users. 

4. Ask users to download your app

Online marketing studies have found that the majority of consumers today prefer to download an app related to a business, that would have dedicated information on it, rather than have to visit the business’ website using their web browser. You can invest some money in having a good developer come up with an eye pleasing yet simple app that will give your potential customers all the information they need to do business with you. You can also set the app to release timely notifications any time there is an offer running or a new product available. Make sure that these apps are available on the play store of all the major mobile OS players. In case you cannot invest in an app, you can choose to advertise in other apps by signing up for a mobile marketing strategy. This is called ‘in-app marketing’ and is available as a subscription based model.

6. Email marketing

The old methods worked for a reason. Over time, customers have shown that they like to be engaged in different methods and email is definitely one of the methods that needs to be employed along with the rest. You can have a newsletter out regularly that people can subscribe to via your site.

The basic focus of online marketing remains as the customer. Make sure your entire online campaign is customer focused. Think from the perspective of your customer, look at what interests your customer and try to engage them as much as you can with a good online marketing strategy.

Online Jobs

Times are a-changing! There once was a time when we had to drag ourselves into an office some miles away from our homes, just to get to our 9 to 5 jobs and then tire ourselves getting back late in the day, leaving us little time for leisure activities or spending time with our family. In today’s world, the internet has revolutionized, among other things, the way we work as well, making it easier for people to find online jobs where they can work from home.

There are several advantages to working an online job:

• Flexibility: With an online job, you don’t necessarily have to work 9 to 5. Online employers often give their employees the freedom to choose their preferred time of working. People can select to work continuously for nine hours, or can work for as many hours as they like provided they achieve their daily target, even if it means working less than nine hours. Online employees are also allowed to take breaks in between that are not monitored, making it easier for them to give time to their family or pursuits of interest in between their busy day.

• Saves time and energy: A commute that last an hour or two is severely draining on your time. With an online job, you can devote that extra time to spending it more usefully. You also save on the hassle of finding and taking transportation, which more often than not results in stress. By working at home, you can take the load off, be more focused and happier and more productive.

• Cost effective: An online job helps save you money in several ways. For one thing, you don’t have to invest in an officewear wardrobe. No one is going to care if you’re working in your pyjamas or not! You save money on gas that you would otherwise spend driving in to an office. Your main expense as an online worker is that of your internet bill. Several online employers offer to reimburse internet expenses in return for regular work done.

• Work from anywhere: Since you don’t have to travel in to an office, you can work from anywhere, as long as you’re connected to the internet. If you are bored of working from home, you can always pop along to your friendly neighbourhood coffee shop or library and work from there. You can even choose to work while you’re on vacation, as long as you can assure your employer of the same quality of work. That’s better than having to fight your boss for a vacation from your desk job!

• Work more than one job: With online employment, you don’t have to work with just one employer, as you would typically do with an office job. You can choose to work on more than one assignment depending on the work load and you wouldn’t necessarily run into the legal constraints a full time job would pose.

Most job portals today feature online jobs. This is certainly an option worth considering if you are tired of slogging at your thankless office job.

Microworkers

There are several ways to make money online without being cheated, as long as you’re willing to invest a small amount of time and effort. Microworkers is one way of making money in return for as little as three minutes of your time.

What is Microworkers?

Microworkers is a platform that brings together employers and workers from around the world. A person interested in becoming a microworker needs to sign up at their website and create a profile. They can then begin to look for tasks that match their expertise.

How does it work?

You can view microjobs, or tasks, that are posted by employers on the site. An employer is anyone who has some work that they need done and are willing to pay a virtual worker to complete it. Employers usually issue a set of guidelines that the microworker needs to follow to successfully complete the assignment. The employer will also mention how much time each task will take and what the payment for the task will be. If the microworker is agreeable to the terms set forth, they can accept the task and begin.

What if I’m not good enough?

Most of the tasks on Microworkers are very simple to do and really only need an investment of your time and attention to detail. Microjobs may include posting a comment to a social networking site or manual data entry. You just need to maintain a high Success Rate, which is the rating given to you for each successfully completed job. Some jobs need for you to have a success rate of a particular level before you can even apply for it and get paid.

How will I get paid?

Payment is done via the usual methods; it can be credited to the worker’s Paypal account or other online accounts. It is important that the employer be satisfied with the quality of the work done as payment is only released based on this. The work also needs to be done within the stipulated amount of time, or you run the risk of non payment. An employer is also entitled to leave feedback on the microjob completed. If you feel the feedback is unsatisfactory for a good job done, you can contest this with the Microworkers management team.

How much can I earn?

You can earn anywhere between less than a dollar to more than a hundred dollars for a steady stream of microjobs on the site. All you need is patience and a tiny amount of hard work.

Sounds good so far! Where do I sign up?

Just hop on over to the Microworkers.com site and create a free profile. You will need to verify your email ID before you proceed. After that you just need to take a look at all the available microjobs and make your choice!

Being a successful microworker is all about dedication. Although the earnings per job may seem small, your earning potential increases with the number of successful jobs you complete and how well you complete them.

How To Make Money Online

Making money online sounds like the easiest way to earn. But what about all those scams you so frequently hear about? Is it still possible to make a real income online without being cheated? The answer is yes.

While there are plenty of fraudulent websites out there claiming to be able to help you make money online in exchange for some of your money, there are also several genuine ways in which you can make some quick bucks online. Sure, it’ll take some time on your part, but in the long run it will be worth it.

Here are some ways you can earn real money online:

• Blogging: Thanks to Google AdWords, bloggers can now get paid for doing what they love the most. All you need to do is create your Google AdWords account and let the ads on the page pay for themselves. You need to make sure your blog is active and has a high number of visitors for this to be a viable option.
• Taking online surveys: There are several legitimate sites that allow you to take surveys and reward you with points that you can exchange for online gift cards. You can register on any one of these and spend just one hour a day answering several questions based on your lifestyle or a product that a research partner of the site may think you would find interesting. This is a great way to earn with minimum use of skill.

• Freelancing: There are several websites that cater to freelancers of varying skill sets. Maybe you’re a prolific writer. Maybe your forte is web design. Or maybe you’d like to stick to something safe like data entry. Whatever you want to do, there’s a freelance employer out there willing to pay for your services. All you need to do is create your freelancer profile and search for jobs that match your skills.

• Online easy jobs: There are other jobs that do not require a defined skill set. Some sites offer users money just for testing out websites, or looking at ads, or typing out words from a screen. This is an easy and fun way to make money and doesn’t require too much of hard work from you.

• Online auctions: What if you don’t really have anything to create but you do have stuff lying around that you can sell? Then hop on over to an online retailer where you can hawk your ware and get paid for it. Just make sure you take the most recent photographs of your product and be transparent about the condition the item is in.

• Work from home: Some companies allow you to work from home in case you cannot make a daily commute in to the office. Find out if your current organization has such a policy. You can also apply for jobs in companies that do.

While making money online seems really easy, take the extra time to carefully research your options so that you are not cheated out of an honest income.

How To Earn On Fiverr

Imagine being able to earn a quick $5 in return for doing something you are extremely good at. It could be creating a piece of code, formatting a Wordpress site, creating a resume or even editing a video. Whatever it is you’re good at, Fiverr will get you paid for it.

What is Fiverr?

Fiverr is a freelancing website that allows buyers to engage the services of freelancers who can provide a service for $5.

How does it work?

Any service that you, a seller, can provide to a buyer is called a gig. A seller merely has to create a free account on the Fiverr website and then tell people what it is that they can do, e.g.: “I can make a greeting card for $5”. You’ll also need to provide a short description and an optional image of a sample of your work. If a buyer is interesting in engaging your service, they will hire you and you will have to complete it within the required timeframe.

What if I want to earn more than just $5?

Sometimes, you may be able to do a job a lot faster. In these cases, Fiverr lets you give the buyer the option of paying a little extra to have the work done faster.

How do I get paid?

On Fiverr, as on other freelancing sites, you can have your earnings credited to your Paypal account. There’s also something called a Fiverr Revenue Card, which you can charge with cash that you have earned.

So, what are the benefits?

The benefits of Fiverr are tremendous. For one thing, you can sign up for free. Also, Fiverr is a trusted service. It is a proven model that has worked successfully for years for buyers and sellers, both. This means that there are more genuine buyers out there because they’ve tried Fiverr gigs before and know how high the quality of the finished product is. Another great advantage of using Fiverr is that you can create a gig based on what it is you do best. Whether it’s writing a short article or tweaking a document, there’s always a gig you can take up. Fiverr also helps promote your gig for a small fee, should you find that you aren’t getting much uptake for your gig. Fiverr also has easy categories to choose from in case you are confused about how best you can contribute to the site and earn some money.

Great, so how do I get started?!

Just hop on over to the Fiverr website and create your free account. Go through the FAQs and the terms and conditions if you’d like to know more about how Fiverr works. After that, just get cracking on those gigs and watch those dollars roll in!

At first glance, $5 may not seem like a lot. But when you put several gigs together – and become a trusted seller on Fiverr that attracts a lot of customers, all those $5 gigs will add up to give you a great set of earnings in return for all your hard work.